Corporate video pricing in Riyadh (formats & KPIs)
Corporate video pricing in Riyadh (formats & KPIs)
· 5 min
From script to screen, here’s how budget breaks down—and how to judge performance beyond views.
Common formats
- 60–90s explainer: narrative + motion.
- 30s promo: product highlight + CTA.
- Testimonial edit: 2–3 voices + B-roll.
Timeline reality
- Pre-prod (brief, script, board): 5–10 days
- Shoot: 1–3 days
- Post (edit, color, mix, subs): 5–12 days
KPIs that matter
- Watch time & completion rate
- CTR from end screens/landing CTAs
- Cost per completed view (CPCV)
Ways to save without losing quality
- Write once, cut many (AR/EN cut-downs for each channel)
- Plan B-roll days efficiently; reuse lighting setups
- Subtitles by default; VO optional per market