Bilingual brand voice guide (Arabic & English)
Bilingual brand voice: Arabic & English style guide
· 5 min
Tone ladder
| Tone | Arabic example | English example |
|---|---|---|
| Formal | نلتزم بتسليم مشروعكم بدقّة وفي الموعد. | We deliver on time with precision. |
| Friendly | خلّينا نبدأ ونخلّي الفكرة تعيش. | Let’s start and make it stick. |
Do/don’t
- Do: localize idioms; respect dialect vs MSA choice.
- Don’t: translate literally when a local phrase helps.
Checklist
- Voice principles (3 lines)
- Examples per channel (web, social, ads)
- Approval flow (owner, SLA)